Justin Williams

Justin Williams is one of the most dynamic and influential figures in modern cycling. A 12-time national champion (11 US and 1 Belize), the reigning American Criterium Cup champion, elite criterium racer, and visionary entrepreneur redefining what the sport and the athletes that participate in the sport look like in America and world wide.

Born and raised in South Central Los Angeles, Williams discovered cycling as a teenager and quickly rose through the ranks, earning national titles across track, road, and criterium disciplines. Over the course of his career, he has amassed more than a dozen national championships and built a reputation as one of the fastest and most electrifying sprinters in the country.

In 2026, Williams delivered one of the most complete seasons of his career, capturing the overall title at the American Criterium Cup — the premier criterium series in the United States. He led the series from midsummer and sealed the championship with a round to spare, closing out the six-race campaign at the Giro Della Montagna in St. Louis in September. Along the way he won the Salt Lake Criterium with a decisive final-corner attack, finished second at the Bailey & Glasser Boise Twilight Criterium, and took third at the historic Tour of Somerville, backed by consistent top-five rides at Saint Francis Tulsa Tough and Chicago GRIT.

But Williams' impact extends far beyond the podium.

In 2019, alongside his brother Cory, he co-founded L39ION of Los Angeles, a pioneering cycling team that has become a cultural force in the sport. More than a team, L39ION is a movement, focused on increasing diversity, accessibility, and visibility in cycling while cultivating the next generation of riders from underrepresented communities. In 2026, the squad returned to the UCI Continental ranks and finished the season atop the American Criterium Cup team standings, with L39ION riders sweeping both elite overall series titles — Williams on the men's side and Skylar Schneider on the women's.

At the same time, Williams has emerged as a style-forward entrepreneur, using fashion as an extension of his identity both on and off the bike. Through his clothing brand IIININE, he is redefining what cycling culture looks and feels like blending performance, streetwear, and storytelling to create a brand that resonates far beyond the sport. Known for his distinct personal style and attention to detail, Williams brings a fashion-first mindset to everything he touches, positioning himself at the intersection of sport, culture, and design. That vision reached a new audience in 2026 with the Blueprint Capsule, a three-way collaboration between Paper Planes, L39ION, and IIININE that brought race kit, hoodies, and lifestyle apparel together under a single idea — different roads, same big dreams — and put performance cycling and street culture on equal footing.

A former U.S. National Team rider who raced internationally before returning to reshape the domestic scene, Williams is widely recognized as both a competitor and a change agent. His mission is clear: to make cycling faster, louder, and more inclusive, bringing the energy of criterium racing to a broader, more diverse audience.

Today, as both a rider and team owner, Williams sits at the intersection of sport, culture, and innovation, proving that success isn't just measured in wins, but in the legacy you build and the doors you open for others.

Justin is also currently attempting to qualify for the 2028 Olympics (LA28) for his country of Belize.